The issue of national identity is taken seriously by Balkan people – including the least serious among them.
Kosovo Residents Rebranded "Young Europeans"
Pristina | 27 October 2009 | Petrit Collaku
Kosovo's President Fatmir Sejdiu
An international promotional campaign for Kosovo was launched on Monday under the slogan “Kosovo - Young Europeans”.
A 60-second video advertisement was aired for the first time last night at an event attended by President Fatmir Sejdiu, Prime Minister Hashim Thaci and international guests.
Sejdiu commented that Kosovo now has a chance to present itself to Europe in a new light. “It will represent Kosovo’s energy, ambition, spirit and great desire to walk freely and unite with other communities of free countries,” he added.
Thaci stressed that Kosovo’s image has changed since declaring independence and that it is now internationally known, democratic, peaceful and progressive.
“Today, we present before you the new image of Kosovo; before the world, with the possibility for them to learn about the new country, the new people, the state of Kosovo,” he said.
“Today, we present before you the new image of Kosovo; before the world, with the possibility for them to learn about the new country, the new people, the state of Kosovo,” he said.
Kosovo’s makeover started on Monday night with the airing of the video advertisement on prestigious international television stations, including CNN and the BBC.
Saatchi & Saatchi was is in charge of the campaign and used 300 young Kosovo residents in the video promotion.
2009-10-28 00:20:53