Bulgaria to Host WEBIT
Sofia | 28 September 2009 |
The main focus of Webit, organized by e-Academy, will be the digital revolution and business changes in the new conditions of technological development in the world.
The event program features panels, sessions and case studies on topics related to online media, digital marketing, content management, connectivity and hosting, e-commerce, social media and web 2.0 and other digital media issues.
The event combines two forms – a conference and an exhibition.
The conference provides an opportunity to meet leading experts from all over the world, who will discuss different issues and challenges in the field of digital technologies. Since the main goal is not commercial at all, the event will focus on dissemination of information and know-how, rather than showcasing sales presentations.
Additionally, a part of the conference program will be the world’s famous Google Academy, which is the most visited seminar for online advertising and analytics.
The exhibition part of Webit provides a unique opportunity to meet the best in the industry and to be seen as one of them. Some 1000 square meters of the exhibition area will gather the best regional companies in the field of, online media, digital marketing and advertising, e-commerce and e-business solutions, content management and content provision, as well as connectivity & hosting.
Webit Stirs Great Interest Despite Crisis
“Despite the economic climate, the first Webit event has stirred great interest,” says Plamen Russev, Founder and Managing Director of design.bg Studios Bulgaria, Chairman of e-Academy and Managing Director of Webit.
“Or maybe the climate is the reason for the interest,” he added, since the advertisers might start looking for the proven effectiveness of digital marketing.
According to Russev, some of the speakers’ names have attracted huge interest among the audience. The names include some of the well-known digital experts of today: Christian Gallardo - Google's Head of New Markets, Sara Linfoot - Digital Innovation Manager at Guardian, Prinz M. Pinakatt - Interactive Marketing Manager of Coca Cola Group, Norm Johnston - Global Digital Leader of Mindshare Worldwide, Saurav Chopra, Director of Internet Services for Europe, Middle East and Africa, EMEA, at Bytemobile, Jonathan Hassell, Head of Usability for BBC.com, along with representatives of Amazon, Yandex.ru, eBay.
Hot Topics
It’s been speculated that mobile marketing will be one of the main trends discussed during the upcoming event.
Mobile marketing will be discussed by some of the most influential international professionals and speakers, such as – Paul Burney, Chairman of the Mobile Marketing association for Europe, Alexandra Deutsch, Managing Director Austria & VP Operator Relations, Out There Media and Suarav Chopra, Director of Internet Services for Europe, Middle East and Africa, EMEA, and Latin America – Bytemobile who all will be talking on the topic “The Near future of Mobile Marketing”. Anders Borde, Marketing Director of More Mobile Relations, will present the topic “Mobile as Part of Your Total Mix: How mobile links your channels and improves value of whole mix”.
Microsoft will reveal its latest news at the presentation on the topic “The Next Web”, which will be led by its Chief Technology Officer Norman Judah. The presentation will show Microsoft technologies that improve the quality of online marketing and give an opportunity for rich and multifunctional web-based applications.
According to researches of marketers, the standard marketing budget, nowadays, reorients more towards digital advertising platforms. Representatives of leading international companies will, thus, discuss the topic of digital advertising.
The speakers include: Christian Gallardo, Head of New Markets at Google, Michael Steckler, Managing Director Platform-A UK, Norm Johnston, Global Digital Leader of Mindshare Worldwide, and Alain Heureux, President and CEO of IAB Europe.
