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news 22 Nov 12

New Daily Newspaper Makes Debut in Croatia

A new daily paper, "21st Century", came out for the first time on Thursday - at a time when the print media in the country is in deep crisis generally.

Boris Pavelic
Zagreb

The owner of the new newspaper, Marijan Jurleka, an experienced Croatian journalist and PR expert, said "21st Century" intended to attract readers by offering different content from other dailies in the country.

The arrival of a new newspaper has caused some surprise in Croatia, as the print media is in deep crisis, with circulations dramatically dropping and journalists facing the sack.

The Croatian journalists' association, HND, said recently that about 300 jobs were lost in the industry over the last three years, almost 10 percent of the total.

The new paper's chief editor, Nada Mirkovic, wrote in her first editorial that the symbolism of the title reflected "belief in the future – which means family, work, enterpreneurship."

It is expected that the newspaper will be tabloid-like in its form with less politics and more social content than many rivals.

It costs five kuna, which is about 0.60 euro, two kuna less than the established political dailies.

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