news 23 Jan 13

Croatia Urged to Market its Bargain Medical Services

Country is failing to promote its cut-price health services, a local expert in this field complains.

Croatiaweek

Croatia has top class surgeons, advanced medical technology and, according to recent research by the portal CroMedicor, up to 65 per cent cheaper prices for plastic surgery than the EU.

Breast enlargement operations in Croatia cost around 3,300 euro less than they do in Italy, and 1,159 euro less than in Germany, whilst ear pinning costs 500 euro less in Croatia than in Slovenia and a massive 3,145 euro less than in the UK.

But local experts say that Croatia will have trouble attracting more clients unless it works hard on branding itself as a medical tourism destination.

Few foreigners come today to Croatia for plastic surgery, as Turkey and Far Eastern countries such as Singapore and South Korea remain more popular destinations for those wanting surgery on the cheap.

“For years we have been selling just sun and the sea, whilst we neglect to promote other forms of tourism, meaning that Croatia is not branded as a nation for medical tourism,” Miljenko Bure, president of the Medical Tourism Development Association, said.

Bure said that Croatia needs to invest in branding itself as a medical tourism destination over the next two years, first by developing current capacities.

“Investors from Germany, Austria and the United Arab Emirates are interested in investing in [medical tourism in] Croatia, but for them to come, Croatia needs to invest in…developing projects that can be presented to investors,” Bure told the daily newspaper Vecernji list.

Talk about it!

blog comments powered by Disqus

Related Headlines:

croatian-president-s-gives-controversial-statements-on-refugees-01-17-2017
17 Jan 17

Croatian President Says ‘Wrong Refugees’ Arrived from Syria

President Kolinda Grabar Kitarovic said that able-bodied men, rather than women and children who really need help, had made their way to Europe from the Middle East.

17 Jan 17

Dodik’s Secession Talk Keeps Bosnia on Edge

17 Jan 17

Young Albanians Strike Gold in the Emirates

16 Jan 17

Serbia Accused of Provoking Kosovo Over Train

16 Jan 17

Multi-ethnic States Have Failed in the Balkans

Premium Selection

dodik-s-secession-talk-keeps-bosnia-on-edge-01-17-2017
17 Jan 17

Dodik’s Secession Talk Keeps Bosnia on Edge

The Bosnian Serb leader may be bluffing when he talks about holding a ‘historic’ referendum this year – but either way, he is pushing the country towards ever-greater instability.

commissioner-fears-slovenia-aliens-act-may-influence-balkans-01-16-2017
17 Jan 17

Balkan States ‘Could Emulate Slovenian Law Curbing Refugees’

Nils Muiznieks, the Council of Europe's Commissioner for Human Rights, warns that Slovenia’s proposed new Aliens Act will likely cause an unwelcome 'domino effect' along the Balkan refugee route.

13 Jan 17

NATO Ignoring Balkan Tensions, Experts Warn