news 23 Jan 13

Croatia Urged to Market its Bargain Medical Services

Country is failing to promote its cut-price health services, a local expert in this field complains.

Croatiaweek

Croatia has top class surgeons, advanced medical technology and, according to recent research by the portal CroMedicor, up to 65 per cent cheaper prices for plastic surgery than the EU.

Breast enlargement operations in Croatia cost around 3,300 euro less than they do in Italy, and 1,159 euro less than in Germany, whilst ear pinning costs 500 euro less in Croatia than in Slovenia and a massive 3,145 euro less than in the UK.

But local experts say that Croatia will have trouble attracting more clients unless it works hard on branding itself as a medical tourism destination.

Few foreigners come today to Croatia for plastic surgery, as Turkey and Far Eastern countries such as Singapore and South Korea remain more popular destinations for those wanting surgery on the cheap.

“For years we have been selling just sun and the sea, whilst we neglect to promote other forms of tourism, meaning that Croatia is not branded as a nation for medical tourism,” Miljenko Bure, president of the Medical Tourism Development Association, said.

Bure said that Croatia needs to invest in branding itself as a medical tourism destination over the next two years, first by developing current capacities.

“Investors from Germany, Austria and the United Arab Emirates are interested in investing in [medical tourism in] Croatia, but for them to come, Croatia needs to invest in…developing projects that can be presented to investors,” Bure told the daily newspaper Vecernji list.

Talk about it!

blog comments powered by Disqus

Related Headlines:

hungarian-boycott-of-romania-s-holiday-revives-old-disputes-12-02-2016
02 Dec 16

Hungarian Snub to Romania Holiday Revives Tension

A Hungarian ministerial decision that the country's diplomats should ignore Romania’s National Day celebrations on December 1 - because they mark Hungary's loss of Transylvania - has breathed new life into an old dispute.

02 Dec 16

Bosniaks in Disarray Over Role in Srebrenica

02 Dec 16

Kosovo Tax Officials Admit Ties to Politicians

02 Dec 16

Turmoil in Montenegrin TV Sparks 'Plot' Claims

02 Dec 16

Vucic Picks His Runner for Presidential Race

02 Dec 16

Macedonian Parties Fuel Dreams of Pay Hikes

02 Dec 16

Germany to Back EU-Albania Talks, After Reform

01 Dec 16

Electoral Tensions and Democratic Woes

Premium Selection

ratko-mladic-s-trial-edges-closer-to-final-judgment-12-02-2016
02 Dec 16

Ratko Mladic’s Trial Moves Closer to Final Judgment

After accusations of genocide, ethnic cleansing, brutal detentions and a punishing siege, lawyers in the four-year trial of Bosnian Serb military chief Ratko Mladic begin to present their closing arguments next week.

sarajevo-siege-novel-celebrates-decency-under-fire-12-01-2016-2
01 Dec 16

Sarajevo Siege Novel Celebrates Decency Under Fire

Wartime Sarajevo-based correspondent Kevin Sullivan’s new novel The Longest Winter tries to reflect the humanity and courage of people living in the Bosnian capital during the 1992-95 siege.

30 Nov 16

Kosovo Town Feels Pre-Election Tensions

30 Nov 16

Abortion Rights Under Fire in Croatia

29 Nov 16

War Tourism Flourishes in Bosnian Capital

Latest News from the Balkans

02 Dec 16

Bosniaks in Disarray Over Role in Srebrenica

02 Dec 16

Kosovo Tax Officials Admit Ties to Politicians

02 Dec 16

Turmoil in Montenegrin TV Sparks 'Plot' Claims

02 Dec 16

Macedonian Parties Fuel Dreams of Pay Hikes

02 Dec 16

Germany to Back EU-Albania Talks, After Reform