Analysis 14 Jul 17

Bumper Tourism Figures Pose Challenge for Croatia

Double-digit growth rates in Croatian tourism in the first six months of 2017 cannot be sustained forever - and will one day compel adoption of a different strategy.

Sven Milekic
Valamar Hotel in Dubrovnik. Photo: Wikimedia Commons/Valamar Hotels&Resorts Croatia

Healthy growth rates in Croatian tourism in the first six months of 2017 are the result of many factors that “snowballed” – but such growth cannot be sustained in the long term.

Traditionally relying on tourism along the Adriatic coast, but recently also in the capital, Zagreb, Croatia has seen double-digit growth rates in this sector this year.

On July 3, the country’s Tourism Ministry reported that 5.7 million people visited Croatia in the first six months of 2017, staying 22.9 million nights.

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