News 23 Nov 12

Romanians Queue For Black Friday Bargains

Millions of hardcore shoppers will be up early and fighting for bargains in Romania on Friday, taking advantage of a day of discount prices.

Marian Chiriac
Bucharest

Madalina Selminteanu, 26, will be up at dawn on Friday, joining millions of her compatriots in the hunt for bargains.

“I will be up at five to be among the first buyers from an online shop. I’ve already done a shopping list: a home cooling system, a dishwasher, a smoothing iron and a wireless router,” she says. 

“Hopefully, all this will cost me only 2,000 lei (450 euro), as the goods will be at discount prices,” she adds. 

The young sociologist says the estimated cost of her spree will almost be equivalent to her monthly salary, but she will finance the purchases with a debit card.

Millions of Romanians will join the shopping spree on November 23, hoping to benefit from discount prices that only last for the day.

Stores have launched aggressive campaigns to promote sales, including IT and home appliance stores, bookshops, sport retailers and many others.

Some real estate developers are giving away free parking spaces and even three months' free rent to those signing leases on November 23.

Tourist agencies have special offers for the day, with discounts of up to 40 per cent on travel packages.

Local businesses say Black Friday is a tonic for the economy. “It is a win-win situation as consumers get good prices and retailers sell more and attract new clients,” Violeta Luca, manager at a Bucharest-based retailer, said.

The name, Black Friday, is borrowed from the United States, where it is the name of the day following Thanksgiving, and traditionally the beginning of the Christmas shopping season.

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