News 01 May 13

McDonalds Goes Native to Tempt Romanians

The US food giant is adding a much-loved local Balkan dish to its menu in an effort to lure more diners - to be known as the McMici.

Marian Chiriac
Bucharest

They have different names all over the Balkans, but the same taste. Called "cevapi/cevapcici" in Bosnia, Serbia or Macedonia, "kjebapi” in Bulgaria and "mici" in Romania, they are a small, grilled egg-shaped meat roll, served on a plate or in a flatbread, often with chopped onions, sour cream, kajmak, minced red pepper and salt.

On May 1, a day when many Romanians usually go barbecuing and "mici" is one of the traditional favourites, McDonald’s Romania decided to go native this day.

The fast food chain is introducing the famous "mici” to its menu in the form of a sandwich with minced meat mix and mustard, which will be sold under the name, McMici.

The new product is part of the Romanian week campaign started by McDonald’s Romania, and will be accompanied by a sandwich with pork meat and horseradish, sold under the name McPorc.

 A McMici will cost 4.5 lei (1 euro) while the McPorc will cost 9.9 lei.

Meanwhile many Romanians will be heading to parks and the countryside to enjoy the weather and food.

"We like to cook our own 'mici', that’s why we will go for a picnic close to the mountains near Bucharest”, says Mircea Badescu, a 39-year-old engineer. “For Romanians May 1 means a countryside picnic, with grilled meat or mici”.

Two years ago, Romania adopted a law aimed at curbing outdoor cooking to designated areas to protect the environment. But many people still grill food for picnics, leaving all their rubbish behind, a practice the law hopes to crack down on.

Talk about it!

blog comments powered by Disqus

Premium Selection

missing-victims-of-communism-still-haunt-albania-04-29-2016
03 May 16

Missing Victims of Communism Still Haunt Albania

The chance discovery of the remains of a victim of the brutal communist regime has reopened old wounds about Albania’s failure to come to terms with its grisly past

bosnia-moves-to-push-banks-to-release-reserves-05-02-2016
03 May 16

Bosnia Moves to Push Banks to Release Reserves

Bosnia hopes to force banks to lend more money to business by charging them fees for deposits that exceed the reserves required to be held in the Central Bank – but some doubt whether the strategy will work.

02 May 16

Albania Shifts Hopes From Hunting to Tourism

02 May 16

Bulgarians Eye Way to Revive Empty Villages

28 Apr 16

Hazy Future for Serbia's Copper Giant

Latest News from the Balkans

03 May 16

UEFA Votes to Admit Kosovo as Member

03 May 16

Djukanovic to Reshuffle Cabinet in Montenegro

03 May 16

Chinese Investments Raise Eyebrows in Albania

03 May 16

EU Mulls Fresh Macedonia Crisis Talks

03 May 16

Kosovo Awaits European Football Body Vote